Paul have already done a good job showing us his research. I've got some primary research at the local sainsburys on my phone, sadlly don't know how to transfer them to here... But anyway i went on google and here is what i got
The first thing that comes to my mind when trying to define/design the environment is the sense of scale...
Then it's the cereal aisle on the spot light because that's where the event's going to happen.
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